1001 Signs Strategic Partnership with TOD to Expand Premium Live Sports and Entertainment Across Iraq

1001, Iraq’s premier legal OTT and digital streaming platform, is pleased to announce a strategic multiyear agreement with TOD, the subscription-based OTT platform from beIN Media Group.

This partnership grants 1001 exclusive distribution rights for TOD packages across Iraq, significantly enhancing reach and engagement with audiences while bringing premier sports and entertainment to viewers nationwide.

Starting August 15th, 2024, 1001 subscribers will have access to premium TOD offerings, including TOD Mobile, TOD, and TOD 4K packages, through a bundled add-on option. Additionally, TOD users will enjoy exclusive access to all beIN sports channels via the TOD application. 1001 will also exclusively manage the distribution of sports and entertainment content from TOD across the B2B and corporate sectors, including telcos and ISPs.

"Partnering with 1001 allows us to strengthen our footprint in Iraq and cater to the growing demand for quality sports and entertainment content," said John-Paul Mckerlie, VP of Marketing and Sales at TOD. "Our platform provides unparalleled access to live sports, blockbusters, and unique programming tailored to family entertainment. This partnership signifies our commitment to expanding our presence in MENA and delivering an exceptional viewing experience."

Echoing this sentiment, Mohsen Khairaldin , Co-Founder and CEO of 1001, stated, "We are thrilled to collaborate with TOD, a renowned leader in sports streaming technology. This partnership not only enables us to enhance our service offerings but also aligns with our vision of providing Iraqi audiences with unparalleled access to high-quality entertainment and sports content. Together, we're transforming the Iraqi entertainment landscape."

1001 and TOD are dedicated to fighting piracy in the region by delivering seamless access to high-quality content, enhancing Iraqi audiences' viewing experience. This partnership merges 1001’s rich library of hyper-localised content with premium live sports and entertainment offerings from TOD, resulting in a comprehensive entertainment solution explicitly tailored for viewers in Iraq. Together, they aim to ensure that fans enjoy their favourite shows and live events without compromise, reinforcing the importance of legitimate streaming services in the digital landscape.