Studio LaLiga, Iraq’s cutting-edge broadcasting hub for LaLiga coverage, has been awarded the prestigious “Best Studio of the Year” at the ASBU BroadcastPro Awards 2024. This award recognizes the innovative efforts behind bringing premium sports broadcasting to Iraqi audiences, with a focus on redefining viewer experiences through state-of-the-art technology.
The award was presented to Sharqiya TV, which implemented the studio on behalf of 1001 and Al Manasa, the platforms co-exclusively delivering LaLiga TV’s content in Iraq. The recognition highlights the groundbreaking work achieved through Studio LaLiga, which stood out among submissions for its advanced technology, innovative design, and its role in elevating sports broadcasting standards in the region.
Revolutionizing Sports Broadcasting in Iraq
The award-winning project, Bringing LaLiga to Iraqi Fans: A Technological Breakthrough, highlights the vision and execution behind Iraq’s most advanced broadcasting facility. Developed specifically for premium sports coverage, the studio represents a leap forward in delivering immersive, high-quality content to Iraqi audiences.
The Studio LaLiga project represents a milestone in broadcasting excellence. Developed specifically for the 2024-2025 LaLiga season, it serves as the flagship studio for premium sports content in Iraq.
What Makes the Studio Exceptional:
- Advanced Technological Integration: Featuring Augmented Reality (AR) and Virtual Reality (VR) to enhance storytelling, combined with state-of-the-art LED display systems with 1.2-pitch pixel density, the studio delivers unparalleled visual engagement.
- Real-Time Analytics & Data Integration: Incorporates live statistics and interactive content, enriching the viewing experience to provide deeper insights during sports broadcasts and providing a transformative experience in how audiences experience and engage with sports.
- Multi-Location Accessibility: Facilitating live commentary and analysis from geographically diverse locations, ensuring comprehensive and engaging coverage of LaLiga games.
- Efficient Production Tools: Equipped with replay and logging technologies for rapid post-production workflows, meeting the fast-paced demands of sports broadcasting.
Collaboration for Excellence
This achievement is a testament to the collaborative success of Sharqiya TV, 1001, and Al Manasa. Together with global technology partners such as ROSS and TVU, the team delivered a world-class studio environment that captivated the ASBU BroadcastPro jury.
Recognition of Ethical and Innovative Broadcasting
The studio is a cornerstone of the mission to combat piracy and promote legal content consumption in Iraq. By securing co-exclusive LaLiga broadcasting rights and delivering premium content legally, we are setting a new benchmark for ethical broadcasting in the region. This initiative not only supports content rights holders but also encourages sustainable viewing practices among Iraqi audiences..
Winning this award affirms 1001’s leadership in the Middle East’s digital media landscape. It highlights the studio’s role in shaping Iraq’s broadcasting future, blending technological innovation with a customer-focused approach.
“This recognition by the ASBU BroadcastPro Awards is a testament to our dedication to innovation, ethics, and excellence in broadcasting,” said Mohsen Khairaldin Garcia, co-founder and CEO of 1001. “We are proud to redefine sports broadcasting standards in Iraq and set the stage for the future of premium content delivery.”
